Digital Sports Desk

Digital Sports Desk

Founded on January 1, 2012, DigitalSportsDesk.com is an online destination for Boston sports fans and purists who want to stay updated on all Boston-area and big-time national sporting events. The site has daily staff updates and utilizes the vast resources of Gracenote and Sports Direct’s 24/7 network for sports data and information, Digital Sports Desk provides its “Game Scout” previews and daily game results for fans in a “one-click” environment. Digital Sports Desk also provides in-depth coverage, original content and insight into the Sports Business and Technology industry, frequently covering the world’s best Sports Business Conferences, such as SBJ/SBD Sports Read more »

Behind the Scenes at the Boston Marathon

Behind the Scenes at the Boston Marathon

The Boston Marathon is “the Carnegie Hall” of the classic worldwide marathon scene and its staging by the Boaton Athletic Association and race director David McGillivray is second to none. That said, there’s a multitude of sports business activation and opportunity for runners, sponsors and the entire running community. Based (primarily) in Boston, Terry Lyons Sports Marketing works behind the scenes of the Boston Marathon to assist clients such as Runner’s World and long-distance running pioneer and women’s sports legend Kathrine Switzer as they navigate the sports media landscape of Boston and its international audience each year. RUNNER’S WORLD – Read more »

Co-Founder of Boston VC Sports

Co-Founder of Boston VC Sports

When sports industry entrepreneurs and founders of New York Venture Community Sports Jeff Volk and Deepen Parikh looked to Boston to expand the reach of their sports business, tech and investing network, they tapped Terry Lyons Sports Marketing to become a Co-Founder of Boston VC Sports. During the Summer of 2018, Lyons and his fellow founding group members laid the groundwork for the first event, held in September, where a full house of sports entrepreneurs convened at the law firm of Burns & Levison LLP for the inaugural meeting. The foundation was built and the group is now fully established Read more »

A Rising Music Star Plays Gibson’s Hit Factory

A Rising Music Star Plays Gibson’s Hit Factory

When Houston-based Rhino Marketing and emerging music talent Monica Matocha were looking to launch the career of the promising rock n’ roll/pop music singer and accomplished musician, they sought out a multi-faceted business, music, entertainment and marketing expertise in the world of entertainment communications. Rhino called Terry Lyons who put a multi-platform promotional infrastructure in gear. After careful planning and multiple strategy sessions, Lyons recommended, and orchestrated, a “Summer Music Showcase” for the Monica Matocha Band at the New York City studios of Gibson Guitar. In the same studio that played host to multiple Bruce Springsteen recording sessions and Michael Jackson’s studio work on Read more »

Magic/Bird On Broadway

Magic/Bird On Broadway

When it was just about time for the show producers and publicists to begin auditions and rehearsals for the Broadway show “Magic/Bird on Broadway,” Terry Lyons was asked to put together a “Tip-Off Event” in Boston to introduce the play to an audience that was sure to fuel interest and “buzz” for the show. From former Celtics, to media members and the current Boston Celtics tv crew, to potential investors. movers and shakers, a capacity crowd assembled to view brand new sizzle reels and then hear from Tony Ponturo – the executive producer of the show. Lyons tapped his contact Read more »

Rebuilding USA Basketball’s Olympic “Redeem Team”

Rebuilding USA Basketball’s Olympic “Redeem Team”

After helping stage the meteoric international debut by the original USA Basketball Dream Team in 1992 and subsequent World Championship titlists in 1994, the tides turned and the world of international basketball played catch-up much quicker than any American or global basketball expert could believe.  With the changing of the guard for international basketball dominance, came extensive criticism and a dark cloud rose over the USA men’s basketball program with a bronze medal performance at the 2004 Athens Olympics garnering unprecedented public backlash somewhat unfairly tossed at the team. The result was a new commitment by the NBA, USA Basketball Read more »