{"id":249,"date":"2017-04-18T01:50:52","date_gmt":"2017-04-18T01:50:52","guid":{"rendered":"http:\/\/f19.e59.myftpupload.com\/?page_id=249"},"modified":"2025-03-31T20:33:04","modified_gmt":"2025-03-31T20:33:04","slug":"about","status":"publish","type":"page","link":"https:\/\/terrylyons.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"

Terry Lyons<\/h2>\n

Widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business and philanthropic property, Terry Lyons<\/strong> has successfully transitioned into a second career as an entrepreneur in the world of multimedia, brand-building and communications consulting in the sports and entertainment fields.<\/p>\n

During his 27 years at the NBA, he worked closely with Commissioner David Stern and the NBA’s talented staff to lead the league’s international mission to maximize worldwide business, sports and media opportunities. Beginning in 1992, he supervised all international communications, public relations, and media activities for the NBA.\u00a0 His work with USA Basketball from 1992-2008 Olympic Games helped make the phrase “Dream Team” a part of sports lore. Through the process, he gained business and media connections throughout the globe, including an ever-growing list in the United States and Canada.<\/p>\n

In the summer of 2008, Terry Lyons Sports Marketing LLC<\/strong> was launched with the goal of consulting with emerging or start-up companies in the sports, sports marketing, technology and entertainment industries, including his strategic partnership with Pivottv Media<\/a> where he works in the sports television, production and technology field.<\/p>\n

Most recently, he’s delved into the sports technology world through associations with industry-leading Fantasy Sports (and daily fantasy sports), technology start-ups and other select clients, all seeking to save time and money as they attempt to navigate the sports and entertainment industries.<\/p>\n

The end result for clients is a dedicated industry veteran who is available to help build or re-build sports marketing, communications, social media or corporate social responsibility programs.<\/p>\n

Lyons is a graduate of St. John\u2019s University in New York, where he earned his degree in Sports Management. An avid fan of the St. John\u2019s basketball team, he served on St. John’s University’s Sports Management Advisory Council for the College of Professional Studies. He helped develop the NBA\u2019s Basketball without Borders program, which has evolved into the league\u2019s premiere basketball and community outreach initiative on four continents.<\/p>\n

While residing in Boston, he co-founded Boston Venture Community Sports<\/a> with the goal to bring Boston’s extensive technology, research, and higher education world together with the sports industry. He enjoys meeting and speaking to Sports Administration\/Management students and MBA candidates and frequently participates as a guest lecturer at colleges and universities, such as Boston College, Boston University, Columbia University, Fordham University, New England School of Law, New York University, Northeastern University, St. John’s University (NY), Suffolk University (Boston) and The NYC Academy – The School of The New York Times.<\/p>\n

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Expanded role with Globalist, parent company of NBA Basketball Schools – T\u00fcrkiye<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Special Adviser to Establish NBA Basketball School – T\u00fcrkiye<\/p>\n

Guest lecturer at Columbia University, Sports Management<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Named Strategic Advisor for Golden Gloves<\/p>\n

Guest Lecturer at Boston College, Fordham and Columbia University<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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\nCo-Executive Producer Slamball, ESPN, ESPN+
\nGuest lecturer at Fordham University<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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\nProducer and Senior Advisor, “Got Game”
\nLead of Communications, “Heroes are Human”<\/a><\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Guest speaker Sports Media & Branding Summit
\nSenior Advisor to Goatnet and Playrs Start-Ups<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Founded PGA Tour Brunch via SubStack
\nFounded TL’s Sunday Sports Notes via SubStack
\nand Digital Sports Desk<\/p>\n

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\nCo-Founded Pivottv Media
\nJoined Sports Video Group (SVG)
\nCovered Army\/Navy Game for USAA
\nGuest Lecturer at Columbia U, NYU<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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\nCo-Founded Boston Venture Community Sports
\nJoined Football Writers Assn. of America
\nCoordinated Boston Marathon PR for Aira
\nRecruited as mentor for Sports Tech Tokyo<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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\nBegan Strategic Consulting for Kathrine Switzer
\nLaunched 261 Fearless Brand for KSwitzer
\nNamed to 2017 Diggies – Must-Follow Sports Twitter
\nPublicized new Runner\u2019s World Store\/Boston Marathon<\/p>\n

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Advised Tapin2 SportsTech Start-up
\nConsulted \u201cLegend of Sweet Pea Lloyd Daniels Story\u201d
\nLed Comms\/PR – Boston Lobsters World Team Tennis
\nLed Publicity – Runner\u2019s World Half-Marathon Boston<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Led Comms\/PR for Heartbreak Hill Half Marathon
\nLaunched Fantasy Sports with Real Madrid and NJ Devils<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Consulted on rebranding strategy – AND1 Basketball
\nConsulted with Hotbox Sports Ventures, Fantasy SportsTech
\nConsulted with Rodale, Inc. (Boston Marathon crisis comms)
\nCovered PGA Tour Fed Ex Cup
\nCovered MLB World Series<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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\nBegan Consulting with Runner\u2019s World for Boston Marathon
\nPublicized Alberto Salazar \u201c14 Minutes\u201d book launch
\nPublicized \u201cThe Other Dream Team\u201d motion picture premiere
\nPublicized Magic\/Bird on Broadway
\nBegan Blogging for Huffington Post<\/a>
\nGuest columnists on 2012 Olympics for Huff Post Magazine<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Launched online sports media site DigitalSportsDesk.com
\nCo-Founded Media Production & Communications firm MediaForward.tv
\nCovered NHL Stanley Cup Finals<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Inducted into Holy Trinity HS Hall of Fame
\nCo-Produced West End Johnnie\u2019s TV spots
\nBegan Consulting with STR Marketplace<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Named winner of the NBA’s Splaver-McHugh “Tribute to Excellence” award
\nDirected communications and press operations for Naismith Memorial Basketball Hall of Fame Class of ’09 Enshrinement
\nJoined Ace Marketing & Promotions as consultant
\nDirected communications efforts for TheUltimateFan.com<\/p>\n

Stepped down from Elevate Communications to concentrate on Terry Lyons Sports Marketing LLC on full-time basis<\/p>\n

Headed strategic planning for Covert, My Years Infiltrating the Mob<\/strong><\/em>, true crime book by Bob Delaney<\/p>\n

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Joined Elevate Communications of Boston as Sr VP, Managing Director
\nWorked on publicity efforts for Covert, My Years Infiltrating the Mob, the Bob Delaney story
\nOpened “Johnnie’s on the Side” in Boston<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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NBA televised in 215 countries and territories worldwide
\nNBA opens season with 85 international players on rosters
\nAnnounced April 18, 2007 \u2013 Lyons to leave NBA after 26 years
\nWorked 26th NBA All-Star Game, Las Vegas
\nWorked 137th NBA Finals game, Cleveland
\nWorked 27th NBA Draft, Madison Square Garden
\nWorked USA State Farm Challenge & FIBA Americas Tournament, Las Vegas
\nCreated Terry Lyons Sports Marketing LLC<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Assisted USA Basketball<\/strong> with re-organization of US Senior National team program
\nWorked FIBA World Championship, Sapporo and Saitama, Japan, men\u2019s bronze medal basketball
\nOrganized NBA Europe Live, simultaneous events in Barcelona, Paris, Rome, Moscow and four-team tournament in Cologne<\/p>\n

Organized first NBA Mexico Game, Monterrey, Mexico<\/p>\n

Celebrated 25th year at NBA<\/p>\n

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Organized first NBA Basketball without Borders-Asia (Beijing)
\nNBA\/FIBA Basketball without Borders staged on four continents<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Staged USA Challenge, Istanbul
\nWorked fourth consecutive Olympic Games, Athens
\nMen\u2019s bronze medal, women\u2019s gold medal basketball
\nProud member, USOC Olympic press operation
\nOrganized \u201cHoops for Troops\u201d \u2013 USA Basketball campaign
\nStaged first NBA China Games, Shanghai and Beijing<\/p>\n

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Staged NBA Japan Games, Saitama Super Arena, Japan
\nStaged NBA Puerto Rico Game, San Juan
\nWorked Basketball Tournament of the Americas, San Juan<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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Inaugural Basketball without Borders event, Treviso, Italy
\nWorked USA Basketball Goodwill Games, Brisbane, Australia<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

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<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
2000<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Worked Sydney Olympic Games, men\u2019s and women\u2019s gold medal basketball
\nOrganized PR for NBA D-League Ambassadors tour to Asia
\nStaged USA vs Japan, Saitama Super Arena, Japan<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1999<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Organized NBA Japan Games, Tokyo Dome
\nWorked Tournament of the Americas, San Juan<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1998<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Worked 1998 FIBA World Championship, Greece
\nAssisted in crisis management and strategic planning, as NBA experienced first-ever work stoppage<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1997<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

\"\"<\/p>\n

 <\/p>\n

Staged McDonald\u2019s Championship, Paris with Michael Jordan and Chicago Bulls
\nAssisted with NBA at 50 celebration
\nAssisted with launch of WNBA<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1996<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Worked as member of the USOC press delegation at 1996 Olympic Games, Atlanta
\nUSA Basketball wins gold medals for Men’s and Women’s teams
\nOrganized NBA Japan Games, Tokyo Dome<\/p>\n

\"\"<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1995<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Organized McDonald\u2019s Championship, London
\nOrganized PR department at NBA Latin America office
\nAssisted with creation and publicized launch of nba.com and “The Global Game” at nba.com\/global<\/p>\n

 <\/p>\n

 <\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1994<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Organized and promoted1994 FIBA World Championship of Basketball, Toronto, Canada
\nStaged NBA Japan Games, Yokohama
\nStaged four-team NBA Mexico Challenge, Mexico City DF<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1993<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Promoted to NBA Vice President, International PR
\nStaged NBA Mexico Game, Mexico City DF
\nStaged McDonald\u2019s Open in Munich, Germany
\nStaged NBA London Games, Atlanta vs. Orlando at Wembley Arena
\nOrganized PR departments at NBA offices in Asia, Australia and Europe
\nStaged sold-out NBA Draft at Palace of Auburn Hills, Michigan<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1992<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

\"\"
\nStaged \u201cDream Team\u2019s\u201d debut at Tournament of the Americas, Portland
\nWorked 1992 Barcelona Olympic Games, men\u2019s gold medal basketball
\nOrganized first NBA Draft outside of NYC, Portland
\nStaged 1992 NBA All-Star Weekend, Orlando with Earvin \u201cMagic\u201d Johnson after HIV+ announcement
\nExecutive Produced NBA Media Relations Instructional video, nominated for \u201cTelly Award\u201d
\nNBA began season with 21 international players on rosters<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1991<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Organized NBA All-Star Weekend, Charlotte
\nStaged McDonald\u2019s Open in Paris, France featuring Magic Johnson and LA Lakers<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1990<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Staged McDonald\u2019s Open in Barcelona
\nOrganized NBA All-Star Weekend, Miami
\nStaged NBA Draft at Madison Square Garden<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1989<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Promoted to NBA Director of Media Relations
\nStaged McDonald\u2019s Open in Rome<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1988<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Accompanied Atlanta Hawks on three-city tour of former Soviet Union
\nStaged McDonald\u2019s Open in Madrid; Boston Celtics play in Europe for first time
\nWorked NBA vs. USA Basketball Olympic trials
\nOrganized PR for 1988 NBA Collective Bargaining Agreement<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1987<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Hosted Soviet National team in Atlanta and LA
\nWorked first McDonald\u2019s Open, Milwaukee
\nUSSR National Team, AC Milan compete in NBA\u2019s first international event<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1986<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Created and organized NBA Photos
\nOrganized PR for first player suspension under guidelines of NBA\u2019s Anti-Drug Agreement<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1985<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Staged NBA\u2019s first Draft Lottery, New York
\nOrganized PR for NBA China Friendship Tour
\nCoordinated NBA\u2019s \u201cDon\u2019t Foul Out\u201d PSA anti-drug campaign
\nNamed Photo Editor, Hoop Magazine<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1984<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

 <\/p>\n

\"\"<\/p>\n

NBA stages its first NBA All-Star Weekend, Denver
\nStern Named NBA Commissioner
\nWorked NBA vs USA Basketball Olympic trials<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1983<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Began streak of 135 consecutive NBA Finals Games
\nNamed Columnist for NBA Today Magazine<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1982<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Worked first NBA All-Star Game, NJ
\nNBA games televised in two countries, Italy and Spain<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1981<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

Graduated St. John\u2019s University
\nBegan NBA career as Public Relations Asst.
\nHired by NBA\u2019s David Stern, then league Exec VP
\nFirst game, Boston Garden, Celtics vs. Sixers
\nWorked first NBA Draft, Grand Hyatt NYC<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t
<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
1980<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\t

 <\/p>\n

\"\"<\/p>\n

Began internship at NBA<\/p>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n","protected":false},"excerpt":{"rendered":"

Terry Lyons Widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business and philanthropic property, Terry Lyons has successfully transitioned into a second career as an entrepreneur in the world of multimedia, brand-building and communications consulting in the sports and entertainment fields. During his 27 years at the NBA, he worked closely with Commissioner David Stern and the NBA’s talented staff to lead the league’s international mission to maximize worldwide business, sports and media opportunities. Beginning in 1992, he supervised all international communications, public relations, and media activities for the Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":527,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-249","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAbout - Terry Lyons<\/title>\n<meta name=\"description\" content=\"Terry Lyons has successfully transitioned into a second career as an entrepreneur in the world of multimedia, brand-building and communications consulting in the sports and entertainment fields.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terrylyons.com\/index.php\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - 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