{"id":449,"date":"2017-05-15T22:48:31","date_gmt":"2017-05-15T22:48:31","guid":{"rendered":"http:\/\/f19.e59.myftpupload.com\/?p=449"},"modified":"2020-06-04T10:45:13","modified_gmt":"2020-06-04T10:45:13","slug":"promoting-the-new-york-city-debut-of-a-rising-star-at-gibsons-hit-factory","status":"publish","type":"post","link":"https:\/\/terrylyons.com\/index.php\/2017\/05\/15\/promoting-the-new-york-city-debut-of-a-rising-star-at-gibsons-hit-factory\/","title":{"rendered":"A Rising Music Star Plays Gibson\u2019s Hit Factory"},"content":{"rendered":"

When Houston-based Rhino Marketing and emerging music talent Monica Matocha<\/strong> were looking to launch the career of the promising rock n’\u00a0roll\/pop music singer and accomplished musician, they sought out a multi-faceted business, music, entertainment and marketing expertise in\u00a0the world of entertainment communications.<\/p>\n

Rhino called Terry Lyons who put a multi-platform promotional infrastructure in gear.<\/p>\n

After careful planning and multiple strategy sessions, Lyons recommended, and orchestrated, a “Summer Music Showcase”<\/strong><\/em> for the Monica\u00a0Matocha Band at the New York City studios of Gibson Guitar.<\/p>\n

In the same studio that played host to multiple Bruce Springsteen recording\u00a0sessions and Michael Jackson’s studio work on “Thriller,” Matocha and her band stepped up to the big-time and rocked an intimate and\u00a0influential gathering of industry movers, media and record company execs.<\/p>\n

“After her Gibson Hit Factory debut, I congratulated Monica and the band on a really spectacular performance. \u00a0We had a number of very\u00a0“heavy” music industry people in the room, and every one of them that I talked to was very impressed with what they saw and heard. \u00a0All\u00a0seemed to agree that Monica has what it takes to be a star, and everyone I talked to was also raving about the band,” said “Cruze,” the musical\u00a0director for the band.<\/p>\n

Monica explained to her fans in a blog post – “I just got back from NY and I still\u00a0haven\u2019t quite wrapped my mind around everything that happened. The show was INCREDIBLE, my band rocked, the people that came were so\u00a0great\u2026 It could not have gone any better. I can\u2019t thank you guys enough for your good luck messages\/tweets! We had such a blast! Video and\u00a0professional pics coming soon, but for now you can enjoy my insta-feed of iphone fun.” \u00a0\ud83d\ude42<\/p>\n

***<\/p>\n

ASSIGNMENT: To create a multi-platform event and communications plan to introduce pop singer Monica Matocha to the music industry.<\/p>\n

PROGRAM: Terry Lyons tapped longtime music industry icon Gibson Guitar to host a music showcase at Gibson’s Hit Factory studios in New\u00a0York. \u00a0Lyons and worked with Rhino Marketing to invite industry leaders, media and influencers to attend the 45-minute showcase\u00a0where Monica Matocha and her band impressed the audience with a short set of original music, followed by a 30-minute meet & greet with\u00a0industry bigtimers. Since Monica had already built a very strong and loyal following on multiple social media platforms, we quickly turned\u00a0around photography and video clips to accompany her personal tweets and blog posts which enhanced her popularity, status and overall net\u00a0worth in the music industry.<\/p>\n

RESULTS: The successful New York debut became a springboard to future success for Matocha and her band, resulting in nominations for Best\u00a0New Act, Best Female Vocals and Best Pop Singer at the Houston Press Music Awards where she won as Best Female Vocals and Best Pop Singer\u00a0as she gained extensive media coverage and radio play for the band. \u00a0Gibson NYC and other music industry blogs spread the story of the\u00a0showcase with links directly to video captured by TV crews hired to cover the showcase. \u00a0The music showcase was re-purposed and became a\u00a0successful music video launched to capture the showcase and share it with her growing fan base.<\/p>\n