{"id":452,"date":"2017-05-14T23:01:55","date_gmt":"2017-05-14T23:01:55","guid":{"rendered":"http:\/\/f19.e59.myftpupload.com\/?p=452"},"modified":"2020-06-04T10:45:24","modified_gmt":"2020-06-04T10:45:24","slug":"magicbird-go-to-broadway","status":"publish","type":"post","link":"https:\/\/terrylyons.com\/index.php\/2017\/05\/14\/magicbird-go-to-broadway\/","title":{"rendered":"Magic\/Bird On Broadway"},"content":{"rendered":"<p class=\"p1\">When it was just about time for the show producers and publicists to begin auditions and rehearsals for the Broadway show \u201cMagic\/Bird on Broadway,\u201d Terry Lyons was asked to put together a \u201cTip-Off Event\u201d in Boston to introduce the play to an audience that was sure to fuel interest and \u201cbuzz\u201d for the show.<\/p>\n<p class=\"p1\">From former Celtics, to media members and the current Boston Celtics tv crew, to potential investors. movers and shakers, a capacity crowd assembled to view brand new sizzle reels and then hear from Tony Ponturo \u2013 the executive producer of the show.<\/p>\n<p class=\"p1\">Lyons tapped his contact list in Boston to stage an event, complete with many of the Boston Celtics greats and front office executives, then worked with Comcast SportsNet New England to take what could\u2019ve been an \u201cA-level\u201d event and make it an \u201cA+<span class=\"Apple-converted-space\">\u00a0 <\/span>Must See, and Must Report\u201d extravaganza, complete with a 30-minute special broadcast on the Celtics\u2019<span class=\"Apple-converted-space\">\u00a0 <\/span>regional broadcaster.<\/p>\n<p class=\"p1\">From there, Lyons switched gears and returned to his roots, as a sports writer and theatre critic combo and placed a up close, in-depth and personal review of the play on Digital Sports Desk which was picked up nationally by the Huffington Post.<\/p>\n<p class=\"p1\">Link: http:\/\/www.huffingtonpost.com\/terry-lyons\/magic-bird-broadway_b_1392417.html<\/p>\n<p class=\"p1\"><b>ASSIGNMENT<\/b>: To create an all-encompassing media event to introduce Magic\/Bird on Broadway to the Boston audience of potential investors, media and potential ticket-buyers.<\/p>\n<p class=\"p1\"><b>PROGRAM:<\/b><\/p>\n<p class=\"p1\">Lyons put together a media plan, coordinated with local Boston-area entertainment media and brought-in Comcast Sports Net New England to co-host the event and create a 30-minute highlight show for airing on the Celtics\u2019 regional broadcast network and local NBC newscasts.<\/p>\n<p class=\"p1\"><b>RESULTS:<\/b><\/p>\n<p class=\"p1\">NBA championship-level rings, buzz, and PR plus a \u201cTriple Double\u201d of exposure for Magic\/Bird on Broadway, in Boston, in NYC and nationally.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/f19.e59.myftpupload.com\/wp-content\/uploads\/2017\/05\/Magic_Bird-Event-INVITE_FINAL.pdf\">Magic_Bird Event INVITE_FINAL<\/a><\/p>\n<style>.form-control { clear: both; display: block; }<\/style><div class=\"wpcf_wrapper\">\n<form action=\"\" method=\"POST\" name=\"wpcf_nd\" id=\"wpcf_nd\" class=\"wpcf_nd wpcf_nd_19338720469 wpcf_nd--\" cfid=\"19338720469\" enctype=\"multipart\/form-data\">\n\t\t\t<input type='hidden' value='425' name='wpcf_nd_send_id' id='wpcf_nd_send_id' \/>\n\t\t\t<input type=\"hidden\" id=\"wpcf_nonce_field\" name=\"wpcf_nonce_field\" value=\"d81fb02358\" \/>\n<p><input type=\"checkbox\" name=\"gdpr_send_data\" id=\"gdpr_send_data\" class=\"gdpr_input\" \/><label for=\"gdpr_send_data\" class=\"gdpr_label\">Send me my data<\/label><\/p><p><input type=\"checkbox\" name=\"gdpr_delete_data\" id=\"gdpr_delete_data\" class=\"gdpr_input\" \/><label for=\"gdpr_delete_data\" class=\"gdpr_label\">Delete my data<\/label><\/p>\n<p><input type='submit'  value='Send' name='wpcf_nd_submit' id='wpcf_nd_submit' class='wpcf_nd_submit wpcf_nd_submit_19338720469' cfid='19338720469' \/><\/p>\n<\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When it was just about time for the show producers and publicists to begin auditions and rehearsals for the Broadway show \u201cMagic\/Bird on Broadway,\u201d Terry Lyons was asked to put together a \u201cTip-Off Event\u201d in Boston to introduce the play to an audience that was sure to fuel interest and \u201cbuzz\u201d for the show. From former Celtics, to media members and the current Boston Celtics tv crew, to potential investors. movers and shakers, a capacity crowd assembled to view brand new sizzle reels and then hear from Tony Ponturo \u2013 the executive producer of the show. Lyons tapped his contact<a href=\"https:\/\/terrylyons.com\/index.php\/2017\/05\/14\/magicbird-go-to-broadway\/\" class=\"more-link\"> Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magic\/Bird On Broadway - Terry Lyons<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terrylyons.com\/index.php\/2017\/05\/14\/magicbird-go-to-broadway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magic\/Bird On Broadway - Terry Lyons\" \/>\n<meta property=\"og:description\" content=\"When it was just about time for the show producers and publicists to begin auditions and rehearsals for the Broadway show \u201cMagic\/Bird on Broadway,\u201d Terry Lyons was asked to put together a \u201cTip-Off Event\u201d in Boston to introduce the play to an audience that was sure to fuel interest and \u201cbuzz\u201d for the show. From former Celtics, to media members and the current Boston Celtics tv crew, to potential investors. movers and shakers, a capacity crowd assembled to view brand new sizzle reels and then hear from Tony Ponturo \u2013 the executive producer of the show. 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